Aptly
Careers · Community and social service

Educational, Guidance, and Career Counselors and Advisors

Educational, guidance, and career counselors advise students on academic planning, personal development, and career decisions. They work in schools, colleges, and universities, helping students select courses, explore career options, and navigate educational pathways. Counselors also assist with social and behavioral concerns that affect learning.

$64,330median pay, U.S., per year
$51,270–$82,870middle half earn
353Kemployed in the U.S.
Bachelor’s degreetypical education · 97% hold a bachelor’s or higher
ModerateAI exposure · AI tools can speed up some tasks; the core of the job stays human.
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A day in the work

A typical week involves one-on-one meetings with students to discuss academic progress and career interests. Counselors review transcripts, administer assessments, and maintain student records. They may lead group workshops on college applications or job search skills. Administrative tasks include documenting student interactions, coordinating with teachers and parents, and updating career resources. Some time is spent researching educational programs and employment trends.

Who this work suits

Social
100Conventional
52Enterprising
49Investigative
38Artistic
36Realistic
0

Holland code SCE. Social work is helping, teaching and working closely with people. Aptly’s interest assessment scores you on the same six scales.

You likely enjoy working directly with people and helping them solve problems—a social interest. You're organized, detail-oriented, and comfortable with systems and procedures—a conventional interest. You do well when supporting others' growth through structured guidance and clear information.

What it takes

Preparation: Extensive preparation (graduate degree and/or many years of experience). Most people in this occupation hold a bachelor’s degree.

Skills that matter most

Active ListeningSpeakingSocial PerceptivenessService OrientationReading ComprehensionWritingCritical ThinkingActive Learning

Knowledge areas

Customer and Personal ServiceEnglish LanguageTherapy and CounselingEducation and TrainingPsychologyAdministrative

Openings right now

Openings are read from employers’ own career pages and public job boards and change daily. Search all openings (free account) to filter by distance, pay and how well you qualify.

Pay by state

State25th pctMedian75th pctEmployed
California$63,910$86,500$119,79045,140
Alaska$63,290$82,900$97,820540
Washington$65,470$82,670$104,6906,610
District of Columbia$61,710$80,470$103,0301,690
Massachusetts$65,810$79,930$100,58011,460
New Jersey$64,160$77,910$98,4908,190
New Mexico$54,110$77,880$87,1901,780
Maryland$61,410$75,820$97,9406,600
Rhode Island$58,710$75,000$90,0801,340
Delaware$59,700$74,070$88,9001,700
Connecticut$56,820$73,910$95,9403,370
New York$57,550$71,610$93,54023,380
All 50 states, D.C. and Puerto Rico

Certifications people in this field hold

Training

Aptly members see WIOA-approved programs, colleges and certificates near them, with completion and earnings data, on every Path plan.

Job titles in this occupation

Related occupations

Are you suited for this?
Four short assessments and your background, scored against educational, guidance, and career counselors and advisors and 13,000 other careers — with the reasons. Free.
Find out in 15 minutes See openings

O*NET-SOC 21-1012.00 · O*NET OnLine. Pay: BLS OEWS May 2025, annual, U.S. Employment counts are national.