Advertising and Promotions Managers
Advertising and promotions managers plan and direct marketing campaigns and promotional activities to boost product or service sales. They develop strategies, oversee creative materials like posters and contests, and manage advertising programs for departments, organizations, or specific accounts. These professionals work in advertising agencies, corporate marketing departments, and media companies.
Four short assessments and your background, scored against advertising and promotions managers and 13,000 other careers — with the reasons. Free.
A day in the work
A typical week involves reviewing campaign performance data, meeting with creative teams to approve advertisements, and coordinating promotional events. Managers might develop contest rules, oversee budget allocation across channels, or direct the production of collateral materials. They communicate with clients or internal stakeholders about campaign progress, adjust strategies based on results, and plan upcoming promotional initiatives.
Who this work suits
Holland code ECA. Enterprising work is leading, persuading and making decisions. Aptly’s interest assessment scores you on the same six scales.
You likely excel in this role if you enjoy organizing projects and solving business problems systematically while also thinking strategically about markets and audiences. People who succeed here tend to be comfortable with numbers and processes, yet also driven to build relationships and influence outcomes in competitive environments.
What it takes
Preparation: Considerable preparation (most need a bachelor’s degree and several years of experience).
Skills that matter most
Knowledge areas
Who is hiring
Openings right now
- Surface Maintenance Manager (Title 32) (Temporary Promotion Not to Exceed One Year) · Army National Guard Units · Richmond, Virginia · $111183–$144540
Openings are read from employers’ own career pages and public job boards and change daily. Search all openings (free account) to filter by distance, pay and how well you qualify.
Pay by state
| State | 25th pct | Median | 75th pct | Employed |
|---|---|---|---|---|
| New York | $128,890 | $173,700 | $281,200 | 3,550 |
| Illinois | $121,480 | $167,330 | $212,280 | 160 |
| California | $122,790 | $167,230 | $216,220 | 3,080 |
| New Jersey | $128,710 | $165,390 | $214,370 | 470 |
| Colorado | $130,590 | $164,990 | $211,580 | 180 |
| Washington | $150,170 | $163,380 | $174,600 | 530 |
| Massachusetts | $100,490 | $163,090 | $195,240 | 300 |
| Rhode Island | $103,450 | $157,890 | $179,560 | 60 |
| South Carolina | $106,170 | $156,300 | $190,050 | — |
| Oregon | $103,820 | $154,490 | $226,330 | 430 |
| Kansas | $103,120 | $148,560 | $161,440 | 40 |
| Virginia | $113,680 | $148,400 | $178,060 | 180 |
All 50 states, D.C. and Puerto Rico
Certifications people in this field hold
- Adobe Advertising Cloud Demand-Side Platform (DSP) Professional Certification (DSP) — Adobe Systems Incorporated
Training
Aptly members see WIOA-approved programs, colleges and certificates near them, with completion and earnings data, on every Path plan.
Job titles in this occupation
and 2 more
Related occupations
Four short assessments and your background, scored against advertising and promotions managers and 13,000 other careers — with the reasons. Free.
O*NET-SOC 11-2011.00 · O*NET OnLine. Pay: BLS OEWS May 2025, annual, U.S. Employment counts are national.