Marketing Managers
Marketing managers plan and direct marketing strategies and programs for organizations. They analyze market demand, study competitors, identify potential customers, and develop pricing strategies to increase profits or market share. Marketing managers work across industries in corporate offices, agencies, and other business settings.
Four short assessments and your background, scored against marketing managers and 13,000 other careers — with the reasons. Free.
A day in the work
A marketing manager might spend time reviewing sales data and competitor pricing, then meeting with the product team to discuss a new campaign strategy. Later in the week, they could present market research findings to executives, coordinate with designers on promotional materials, and analyze the results of a recent advertising initiative. Budget planning and vendor negotiations are also regular responsibilities.
Who this work suits
Holland code ECI. Enterprising work is leading, persuading and making decisions. Aptly’s interest assessment scores you on the same six scales.
You tend to enjoy leading projects and influencing business outcomes, which suits the enterprising side of this work. You're also organized and detail-oriented, preferring structured processes and clear metrics to track performance—the conventional strengths that help marketing managers manage budgets, timelines, and measurable campaign results.
What it takes
Preparation: Considerable preparation (most need a bachelor’s degree and several years of experience).
Skills that matter most
Knowledge areas
Who is hiring
Openings right now
- Senior Field Marketing Manager - Central and Pacific · Garner Health · USA · Remote
- Growth Marketing Manager, Paid Social · Thumbtack · USA · Remote
- Senior Core Product Marketing Manager · Articulate · USA · Remote
- Sr. Partner Marketing Manager · Backblaze · United States · Remote
- Senior Marketing Events Manager · Demandbase, Inc. · USA · Remote
- Content Marketing Manager · NEXGEN TECHNOLOGIES · United States · Remote
- Performance Marketing & Marketing Operations Manager (United States) · Appen · USA · Remote
- Senior Product Marketing Manager · Veeam Software · USA · Remote
Openings are read from employers’ own career pages and public job boards and change daily. Search all openings (free account) to filter by distance, pay and how well you qualify.
Pay by state
| State | 25th pct | Median | 75th pct | Employed |
|---|---|---|---|---|
| Massachusetts | $167,290 | $212,020 | $261,420 | 14,270 |
| California | $139,950 | $193,620 | $271,360 | 54,660 |
| Virginia | $142,820 | $187,820 | $246,900 | 6,890 |
| Colorado | $149,100 | $182,730 | $223,470 | 6,010 |
| New York | $140,140 | $181,200 | $233,730 | 54,000 |
| New Jersey | $153,650 | $180,040 | $228,520 | 13,510 |
| District of Columbia | $139,510 | $177,170 | $231,330 | 3,470 |
| Minnesota | $130,610 | $173,300 | $219,250 | 8,500 |
| Washington | $127,660 | $172,270 | $224,170 | 8,880 |
| Connecticut | $130,400 | $169,240 | $219,830 | 5,800 |
| South Dakota | $121,070 | $167,750 | $233,820 | 220 |
| Montana | $114,430 | $165,580 | $207,160 | — |
All 50 states, D.C. and Puerto Rico
Certifications people in this field hold
- Certified New Home Marketing Professional (CMP) — National Association of Home Builders
- Certified ANA Marketing Professional (CAMP) — Association of National Advertisers
- Master in Residential Marketing (MIRM) — National Association of Home Builders
- Certified Product Marketing Manager (CPMM) — Association of International Product Marketing and Management
- Certified Financial Marketing Professional (CFMP) — American Bankers Association
- Certified Destination Marketing Executive (CDME) — Destination Marketing Association International
Training
Aptly members see WIOA-approved programs, colleges and certificates near them, with completion and earnings data, on every Path plan.
Job titles in this occupation
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Four short assessments and your background, scored against marketing managers and 13,000 other careers — with the reasons. Free.
O*NET-SOC 11-2021.00 · O*NET OnLine. Pay: BLS OEWS May 2025, annual, U.S. Employment counts are national.