Market Research Analysts and Marketing Specialists
Market research analysts and marketing specialists study markets to understand customer needs, competition, and sales potential. They gather data on pricing, competitors, and distribution methods to guide marketing campaigns and business decisions. This work occurs in offices, corporations, agencies, and online environments across all industries.
Four short assessments and your background, scored against market research analysts and marketing specialists and 13,000 other careers — with the reasons. Free.
A day in the work
A typical week involves designing surveys or focus groups, analyzing sales data and competitor information, and preparing reports on market trends. Analysts might review website analytics one day, conduct interviews with customers the next, and create presentations summarizing findings for management. Work varies between independent research, collaborative strategy meetings, and presenting recommendations to stakeholders.
Who this work suits
Holland code EIC. Enterprising work is leading, persuading and making decisions. Aptly’s interest assessment scores you on the same six scales.
You enjoy investigating problems systematically and persuading others with data-driven insights. You tend to be detail-oriented about numbers and patterns, yet also strategic about business outcomes and competitive positioning.
What it takes
Preparation: Considerable preparation (most need a bachelor’s degree and several years of experience).
Skills that matter most
Knowledge areas
Who is hiring
Openings right now
- Fruit and Vegetable Marketing Specialist (Regulatory) · Agricultural Marketing Service · Multiple Locations · $51417–$111087
- Agricultural Marketing Specialist (General) · Agricultural Marketing Service · Multiple Locations · $62729–$89470
- Events Marketing, Senior Specialist (REMOTE CST or EST) · Veeam Software · USA · Remote
- MARKETING SPECIALIST · Air Force Personnel Center · Randolph AFB, Texas · $90823–$118072
- Supervisory Dairy Products Marketing Specialist · Agricultural Marketing Service · Multiple Locations · $125776–$197200
- Member of Marketing Staff - Events Marketing Specialist · Tesslcareers · New York
- Marketing Specialist · Air Force Materiel Command · Robins AFB, Georgia · $17.5–$27
- Email Marketing Specialist-Temp · Natera · USA · Remote
Openings are read from employers’ own career pages and public job boards and change daily. Search all openings (free account) to filter by distance, pay and how well you qualify.
Pay by state
| State | 25th pct | Median | 75th pct | Employed |
|---|---|---|---|---|
| Massachusetts | $77,220 | $101,810 | $133,460 | 39,710 |
| Delaware | $78,040 | $101,270 | $135,880 | 3,570 |
| New York | $72,600 | $98,580 | $129,430 | 80,500 |
| District of Columbia | $74,990 | $98,090 | $132,300 | 6,340 |
| Washington | $67,590 | $95,120 | $139,560 | 24,460 |
| California | $65,290 | $94,700 | $134,630 | 119,070 |
| Colorado | $64,380 | $93,050 | $126,670 | 27,880 |
| New Jersey | $68,150 | $88,190 | $113,480 | 22,990 |
| Minnesota | $63,850 | $87,510 | $123,720 | 21,280 |
| Rhode Island | $63,270 | $86,240 | $103,340 | 3,210 |
| Oregon | $60,860 | $79,150 | $107,990 | 11,310 |
| Illinois | $60,210 | $79,120 | $104,800 | 40,560 |
All 50 states, D.C. and Puerto Rico
Certifications people in this field hold
- Certified E-Marketing Analyst (CEA) — Institute of Certified E-Commerce Consultants
- Certified Marketing Analyst (CMA) — American Academy of Project Management
- Certified International Trade Marketing Specialist (CITMS) — International Trade Certification
- Chartered Market Analyst (CMA) — American Academy of Financial Management
- Chartered Market Technician - Level I (CMT) — Market Technicians Association
- Certified ANA Marketing Professional (CAMP) — Association of National Advertisers
Training
Aptly members see WIOA-approved programs, colleges and certificates near them, with completion and earnings data, on every Path plan.
Job titles in this occupation
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Four short assessments and your background, scored against market research analysts and marketing specialists and 13,000 other careers — with the reasons. Free.
O*NET-SOC 13-1161.00 · O*NET OnLine. Pay: BLS OEWS May 2025, annual, U.S. Employment counts are national.