Aptly
Careers · Personal care and service

Tour Guides and Escorts

Tour guides and escorts lead individuals or groups through places of interest such as museums, historical sites, industrial facilities, and public buildings. They provide information, answer questions, and ensure visitors have organized, informative experiences. Tour guides work for museums, tour companies, historical societies, and other cultural institutions.

$38,120median pay, U.S., per year
$32,910–$47,700middle half earn
54Kemployed in the U.S.
Associate degreetypical education · 34% hold a bachelor’s or higher
ModerateAI exposure · AI tools can speed up some tasks; the core of the job stays human.
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A day in the work

A typical week involves planning tour routes, researching content about sites and attractions, and conducting tours for different groups. Tour guides may give multiple tours per day, adapting their presentation to audience interests and size. Work includes managing group logistics, answering visitor questions, handling logistics like timing and safety protocols, and sometimes operating transportation or coordinating with other staff members.

Who this work suits

Social
73Enterprising
44Artistic
41Realistic
39Conventional
31Investigative
23

Holland code SEA. Social work is helping, teaching and working closely with people. Aptly’s interest assessment scores you on the same six scales.

You enjoy meeting people from different backgrounds and sharing knowledge about places and topics you find interesting. You're comfortable taking initiative in conversations and naturally persuade others to see things from new perspectives—qualities that help you engage groups and encourage participation in tours.

What it takes

Preparation: Medium preparation (vocational training, an associate degree, or related experience). Most people in this occupation hold an associate degree.

Skills that matter most

SpeakingActive ListeningSocial PerceptivenessService OrientationReading ComprehensionMonitoringCoordinationTime Management

Knowledge areas

Customer and Personal ServiceEnglish LanguageHistory and ArcheologyCommunications and MediaEducation and TrainingGeography

Who is hiring

2open roles like this on employer career sites
1employer hiring
2posted in the last 7 days

Openings right now

Openings are read from employers’ own career pages and public job boards and change daily. Search all openings (free account) to filter by distance, pay and how well you qualify.

Pay by state

Certifications people in this field hold

Training

Aptly members see WIOA-approved programs, colleges and certificates near them, with completion and earnings data, on every Path plan.

Job titles in this occupation

Related occupations

Are you suited for this?
Four short assessments and your background, scored against tour guides and escorts and 13,000 other careers — with the reasons. Free.
Find out in 15 minutes See openings

O*NET-SOC 39-7011.00 · O*NET OnLine. Pay: BLS OEWS May 2025, annual, U.S. Employment counts are national.