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Careers · Sales

First-Line Supervisors of Non-Retail Sales Workers

First-line supervisors of non-retail sales workers directly manage and coordinate sales teams in settings like wholesale, manufacturing, or business-to-business environments. They handle team scheduling, performance tracking, and often manage budgets and hiring. These supervisors work in offices, warehouses, or field locations depending on the industry.

$87,520median pay, U.S., per year
$63,940–$122,050middle half earn
214Kemployed in the U.S.
Bachelor’s degreetypical education · 58% hold a bachelor’s or higher
ModerateAI exposure · AI tools can speed up some tasks; the core of the job stays human.
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A day in the work

A typical week involves reviewing sales reports, meeting with team members about performance and goals, and handling administrative tasks like payroll and scheduling. Supervisors may also attend meetings with upper management to discuss targets and budgets, resolve customer or personnel issues, and sometimes accompany sales staff on client visits. The balance between desk work and field activity varies by company and industry.

Who this work suits

Enterprising
100Conventional
72Social
51Realistic
12Investigative
2Artistic
0

Holland code ECS. Enterprising work is leading, persuading and making decisions. Aptly’s interest assessment scores you on the same six scales.

You tend to do well in this role if you enjoy building business relationships and driving results—hallmarks of enterprising work. You're organized, detail-oriented, and comfortable with systems and procedures, reflecting conventional interests. You likely have strong communication skills and several years of sales experience before moving into management.

What it takes

Preparation: Considerable preparation (most need a bachelor’s degree and several years of experience). Most people in this occupation hold a bachelor’s degree.

Skills that matter most

Active ListeningSpeakingMonitoringManagement of Personnel ResourcesSocial PerceptivenessCoordinationJudgment and Decision MakingTime Management

Knowledge areas

Customer and Personal ServiceAdministration and ManagementEnglish LanguagePersonnel and Human ResourcesEconomics and AccountingSales and Marketing

Pay by state

State25th pctMedian75th pctEmployed
New York$88,380$121,780$159,18016,870
Massachusetts$84,500$115,150$147,9505,490
Colorado$81,940$110,450$158,7608,230
South Dakota$84,680$105,680$131,260680
New Jersey$81,170$99,030$132,98010,370
Virginia$69,440$98,170$130,9809,020
New Hampshire$72,730$97,470$132,9101,460
Washington$76,320$95,150$130,5604,830
Wisconsin$74,290$91,980$117,1604,930
North Carolina$67,060$91,200$132,32011,080
Iowa$62,750$89,640$120,4402,530
Illinois$62,420$88,820$120,2005,280
All 50 states, D.C. and Puerto Rico

Certifications people in this field hold

Training

Aptly members see WIOA-approved programs, colleges and certificates near them, with completion and earnings data, on every Path plan.

Job titles in this occupation

Related occupations

Are you suited for this?
Four short assessments and your background, scored against first-line supervisors of non-retail sales workers and 13,000 other careers — with the reasons. Free.
Find out in 15 minutes See openings

O*NET-SOC 41-1012.00 · O*NET OnLine. Pay: BLS OEWS May 2025, annual, U.S. Employment counts are national.