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Careers · Travel Guides · Wisconsin

Travel Guides in Wisconsin

Travel guides plan and lead tours, expeditions, and long-distance travel experiences for groups and individuals. They work for tour operators, cruise lines, hotels, adventure companies, and travel agencies, conducting trips to destinations ranging from cities to wilderness areas In Wisconsin the median pay is $30,160 a year, 21% below the national median of $38,120.

$30,160median pay in Wisconsin, per year
$28,070–$38,010middle half earn
910employed in Wisconsin
$38,120U.S. median, for comparison
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What it takes

Preparation: Some preparation (usually high school; some on-the-job training). Most hold a high school diploma.

Skills that matter most

Service OrientationSpeakingActive ListeningSocial PerceptivenessCoordinationPersuasionReading ComprehensionTime Management

Knowledge areas

Customer and Personal ServiceEnglish LanguageSales and MarketingAdministrativeTransportationAdministration and Management

Full profile, interests that fit, certifications and training: Travel Guides.

Licenses and training in Wisconsin

Travel Guides pay in other states

Related occupations

Are you suited for this?
Four short assessments and your background, scored against travel guides and 13,000 other careers — with the reasons. Free.
Find out in 15 minutes See openings

O*NET-SOC 39-7012.00. Pay: BLS Occupational Employment and Wage Statistics, May 2025, Wisconsin, annual.