Careers · Search Marketing Strategists · California
Search Marketing Strategists in California
Search marketing strategists develop and execute tactics to increase visibility of content, products, or services on search engines and internet-enabled platforms. They analyze search query behavior, user intent, and data to optimize marketing efforts In California the median pay is $94,700 a year, 20% above the national median of $78,760.
$94,700median pay in California, per year
$65,290–$134,630middle half earn
119,070employed in California
$78,760U.S. median, for comparison
Are you suited for this?
Four short assessments and your background, scored against search marketing strategists and 13,000 other careers — with the reasons. Free.
Four short assessments and your background, scored against search marketing strategists and 13,000 other careers — with the reasons. Free.
What it takes
Preparation: Considerable preparation (most need a bachelor’s degree and several years of experience). Most hold an associate degree.
Skills that matter most
Reading ComprehensionComplex Problem SolvingActive ListeningCritical ThinkingActive LearningJudgment and Decision MakingSpeakingWriting
Knowledge areas
Sales and MarketingComputers and ElectronicsEnglish LanguageCommunications and MediaMathematics (knowledge)Customer and Personal Service
Full profile, interests that fit, certifications and training: Search Marketing Strategists.
Licenses and training in California
Search Marketing Strategists pay in other states
Massachusetts · $101,810Delaware · $101,270New York · $98,580District of Columbia · $98,090Washington · $95,120Colorado · $93,050New Jersey · $88,190Minnesota · $87,510Rhode Island · $86,240Oregon · $79,150
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Are you suited for this?
Four short assessments and your background, scored against search marketing strategists and 13,000 other careers — with the reasons. Free.
Four short assessments and your background, scored against search marketing strategists and 13,000 other careers — with the reasons. Free.
O*NET-SOC 13-1161.01. Pay: BLS Occupational Employment and Wage Statistics, May 2025, California, annual.